Chairman HDF Board of Directors Dr. Muhammad Khalid Riaz addressing the launch of HDF's mass awareness campaign “Umeedh Say Aagay”, in collaboration with the Planning Commission of Pakistan and international network "Scaling Up Nutriton or SUN.
Identifying motivations from his own life stories, he shared the emotional foundation to the work of HDF in reducing Infant mortality in its communities.
Umeed Say Aagay is HDF's campaign for mother and child wellness in the first 1000 days and beyond. The event was to create mass awareness in Pakistan about the importance of healthy nutrition practices for mother and children in the first 1000 days through youth led social movement and to promote early initiation and exclusive breast feeding up to six months and continued breast feeding up to two years in addition to age appropriate complementary feeding to achieve optimal growth, cognitive development and health for young children. The campaign calls for an urgent action both at individual and collective level to raise mass awareness about the alarming implications of malnutrition and focusing on promoting right nutrition in the First 1000 Days of mother and child to strengthen the foundation that lasts through newborn’s entire life.
Members HDF Board of Directors, high government officials, civil society and academia attended the event. The print and electronic media widely covered this event.